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27 years helping
Omanis achieve more.

Our story
One office. Five competitors.
A belief it could be done better.

United Finance Company was established in 1997 with a single office in Muscat, entering a market already served by five established competitors. Rather than compete on volume, we chose to compete on relationships — and it made all the difference.

Over the past 27 years, we have grown steadily and responsibly — expanding our branch network across the Sultanate, widening our product range to serve individuals, SMEs and corporates, and maintaining the institutional discipline that earned us our listing on the Muscat Securities Market.

Today, we remain as committed to our founding belief as we were on day one: the right financial solution, delivered with honesty and care, changes lives.

1997
Year founded
9
Branches nationwide
MSX
Listed since 1997
12K+
Customers served
Purpose
What we stand for
Our Mission
To be the first-choice finance company in Oman — delivering timely, customised solutions with lasting impact.
We help individuals, SMEs and corporates achieve more through structured finance, dedicated service and a genuine commitment to our customers' long-term wellbeing. Every product we offer, every relationship we build, is in service of this purpose.
Our Vision
A financially empowered Oman, built on trust, innovation and the spirit of Achieve More.
We envision a Sultanate where every individual and business has access to fair, transparent and responsive financial services. We see United Finance as a catalyst for that future — growing alongside Oman, investing in its people, and evolving with its ambitions under Vision 2040.
Why customers choose us
Finance built around you,
not the other way around.
Fast approvals
Get a decision in as little as one hour. We know your time matters — our process is designed to move quickly without cutting corners.
Dedicated advisors
Real people, not automated systems. Every customer works with a finance advisor who understands their situation and speaks their language.
MSX-listed & regulated
Listed on the Muscat Securities Market since 1997 and regulated by the Central Bank of Oman. Your finances are in safe, accountable hands.
Flexible solutions
From personal car finance to corporate project funding — we structure solutions around your goals, not off-the-shelf packages.
9 branches, 1 Oman
Walk in at any of our branches from Muscat to Salalah. We are close to wherever you are — because finance should be accessible to all Omanis.
Competitive rates
Transparent pricing with no hidden surprises. We will always explain every cost clearly before you sign — because trust is earned through honesty.
How we work
The values behind every decision
01
Focus
Financial products are need-based. We constantly focus on developing the right solutions — for today's customers and tomorrow's.
02
Action
We move with urgency. Our actions and responses always aim to meet or exceed what customers expect — no unnecessary delays.
03
Support
A friendly, responsive team that genuinely cares. Our goal is to support and empower people to live more, experience more, grow more.
04
Trust
We offer honest advice and build strong relationships. Trust isn't assumed — it's earned through every interaction, every day.
Oman Vision 2040
Finance aligned with
the future of Oman

United Finance is actively contributing to Oman Vision 2040 — the national programme to diversify the economy, empower citizens and build a knowledge-based society.

Green Finance — EV, hybrid and solar solutions supporting Oman's sustainability goals
SME Finance — fuelling small business growth as a pillar of economic diversification
Omanisation — 70%+ Omani workforce with structured training and career development
Financial inclusion — 9 branches ensuring access to finance across all governorates
70%+
Omani workforce
Green
EV · Hybrid · Solar
SME
Dedicated finance range
2040
Strategy aligned
Leadership
The people who lead UFC
Nasser Al Rashdi
Chief Executive Officer
Awarded Best Emerging CEO — Retail Finance, International Finance Awards 2022. Led UFC's brand transformation under the "Achieve More" identity and drove consistent profit growth through disciplined leadership.
Board of Directors
Governance
An experienced board providing independent oversight and strategic direction — committed to transparency, prudent risk management and long-term shareholder value.
Senior Management
Operations & Growth
A team of seasoned professionals across finance, risk, technology and customer operations — driving the day-to-day excellence that keeps UFC ahead.

⚠ Confirm Hamed — full board and management listing with photos to be provided by UFC.

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